008 |
|
200715s2018 nyua 001 0 eng d |
020 |
|
|a9781260088861|q(pbk.)|cNT$7200
|
040 |
|
|aKCIS|beng|eAACR2
|
041 |
0
|
|aeng
|
082 |
04
|
|a658.8|223
|
095 |
|
|aHL|bHLTB |cHE031297|d650|eKER|pTX|tDDC
|
100 |
1
|
|aKerin, Roger A.
|
245 |
10
|
|aMarketing : the core|cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
|
250 |
|
|a8th ed.
|
260 |
|
|aNew York|bMcGraw-Hill Education|c[2020]
|
300 |
|
|axli, 579 p.|bill.|c28 cm.
|
504 |
|
|aIncludes bibliographical references and indexes
|
650 |
0
|
|aMarketing
|
700 |
1
|
|aHartley, Steven William
|
982 |
|
|aG12
|
983 |
|
|aMarketing
|
983 |
|
|a110學年度
|